By Alesia Stradford
Are you ready to elevate your brand’s digital presence? With digital marketing channels gaining significance in our increasingly digital world, it is important to establish a strong online presence for your business. These channels include web, social media, email and more. How do you establish a strong presence? By consistently and effectively using these platforms to provide quality content, nurture customer relationships, and promote your products and services. Here we will provide you with 4 easy-to-use digital tools that can help your business perform well online.
Canva is a free online design and publishing tool that helps you create a wide range of content, including social media posts. Posting high quality content across your social platforms is mandatory for showing up well on social media. Canva offers many features to help you create quality content: fonts, colors, shapes, lines, infographics, animations, photos, videos, and more. One of Canva’s most admirable features are their design templates. With these templates, you don’t have to design your social media posts, or any design, from scratch. Instead, you can choose from over 400,000 beautifully designed templates that make the design process easier. You can customize their designs to fit your brand by uploading your brand logo, fonts, and colors. Canva helps you meet your digital design desires which positively influences engagement, follower growth, and your overall presence on your social media.
Canva is free but the site also offers a paid version, Canva Pro, that gives users access to even more templates and features. Canva Pro is a better option if you are design savvy, but I recommend starting with the free version first and then upgrading if you would like to use more features.
Later is another social media tool that can help you increase your presence on social media. This tool allows users to schedule content to be posted on their social media accounts without having to do it manually. You can upload your content, write your captions, select the day and time you want it to be posted, and even preview the post in your IG grid. Later also helps you in your content creation and scheduling decisions by providing analytics on your audience and post performance. By creating bulk content and scheduling it ahead of time, showing up consistently on social media becomes easy.
Later offers free and paid plans you can choose from that best suit your needs. This scheduling tool helps you follow your social media strategy and as a result, enhances your online presence across these platforms.
Mailchimp is an all-in-one integrated marketing platform that helps small businesses market their brand through emails, landing pages, digital ads, social media, and postcards. Email marketing for businesses is crucial for learning more about your audience, establishing and maintaining customer relationships, promoting new products and services, sending event invitations, and more. According to Campaign Monitor, email marketing generates the highest ROI compared to channels and is 40 times more effective in acquiring customers than social media! This data goes to show how important it is to incorporate emails in your marketing plan.
Mailchimp’s email marketing tool is notable for helping you perform these functions in an easy, effective way. They offer users templates you can customize to your brand to send visually appealing, branded emails to your audience. You can design and schedule email campaigns on the site and access their performance with Mailchimp’s real-time analytics.
Mailchimp offers free and paid plans. If you’re a beginner, you can start with the free plan and upgrade to a paid plan as your business grows.
WordPress is an excellent website builder used by bloggers, small businesses, and even Fortune 500 companies. Building a website is not easy, but WordPress surely eases the development and design process. The site offers thousands of plugins and hundreds of customizable themes to help you bring your website to life. Some of these plugins include media embeds, contact forms, email subscriptions, stats, and essential SEO. WordPress also allows users to add Google tools to make the most out of their site: Google Analytics, Google Docs, Google Photos, Google Workspace, and Search Console.
Users can choose their website theme based on a theme (wedding, portfolio, magazine, blog, business, travel, food, or music), feature, layout, columns, subject, or style. Every theme can be customized as much or as little as you desire.
WordPress offers free and paid plans. Each paid plan is catered to freelancers, small businesses, online stores, or for those using WP for personal use. We suggest starting with a free plan, and then upgrading to a paid plan that best suits your needs.
Check out this amazing site that provides helpful, tips, tricks, and free guides for WordPress beginners!
As most business owners know, you need a website to promote your business online and cater to your digital audience. You need to have a strong website that is secure, looks professional, possesses a nice range of content, has a fast loading speed, is easy to navigate, and can be viewed across various devices (desktop, mobile, tablet). Having these features can make users’ visit on your site enjoyable, which can result in longer time spent on the site and then performing an admirable function: making a purchase, subscribing to your newsletter, etc. A strong website also displays a level of professionalism and establishes credibility, which can enhance consumers’ trust in your business.
There are so many tools that can help you grow your brand’s online presence; these are just a few. As new forms of marketing continue to emerge in the digital age, we can expect to have access to more and more tools. In order to survive digitally, you need to have a strong social media presence backed by creative content and consistent posting, an effective email marketing strategy, and a professional website. Investing in these channels is the right decision for growing your business and increasing your bottom line.
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