By: Anna Gotsch




International Women’s Day is a worldwide celebration of the social, economic, cultural and political achievements of women. Celebrated annually on March 8th, International Women’s Day marks a call to action to advance gender parity around the world. The theme for this year is “Choose to Challenge,” which emphasizes the importance of challenging biases and misconceptions in hopes to create a more inclusive world. While it’s important to push the boundaries and strive for change, it is also important to celebrate just how far women have come.


women hugging




International Women’s Day dates all the way back to the early 20th century in New York City. Women’s oppression and inequality was motivating women to vocalize their desires for change. In 1908, 15,000 badass women marched through NYC protesting inhumane working conditions and voting rights. The following year in 1909, the Socialist Party of America declared February 28 as the first National Women’s Day in honor of the march. Women continued to celebrate National Women’s Day on the last Sunday in February.


women marching


In 1910 there was an International Conference of Women held in Copenhagen, Denmark where a woman named Clara Zetkin suggested the idea of an International Women’s Day. She proposed an annual celebration to take place on the same day in every country where women could fight for their demands, whatever they may be. Zetkin’s proposal was met with unanimous support and thus International Women’s Day was born.

But where did March 8th come from? In 1913, International Women’s Day had also become a mechanism for protesting WWI. On the last Sunday in February Russian women observed their first International Women’s Day by campaigning for peace. At this time Russia had not yet adopted the widely used Gregorian calendar. Therefore, the last Sunday in February corresponded to March 8th in the majority of the European countries. From then on International Women’s Day was agreed to be celebrated annually on March 8th. 




We want to celebrate with you! Join us on March 8th as we team up with Double A Labs to bring you a virtual celebration of unity and hope. Together we have created a truly immersive experience in the Double A Labs Phygital World, featuring empowered conversations and live art. 

We’ve curated a lineup of incredible speakers including: Susan Rockefeller, philanthropist, producer, EIC of MUSINGS Mag; Lisa Bilyeu, co-founder of QUEST Nutrition, founder of Women of Impact; Natasha Hastings, two time Olympic Gold Medalist; Jamie Kern Lima, founder of IT cosmetics and many more inspiring women and men. 




In alignment with the theme of inclusivity surrounding this day, our event is free for anyone to attend. Our virtual doors open at 8:00am EST on Monday March 8th. We can’t wait to see you there! 

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