About this Workshop:
A great partnership is based on shared values and goals, a common vision and purpose. Join fyli alongside Marie Kelly, Head of Marketing + Strategic Partnerships for the Sloomoo Institute to learn the ins and outs of creating long lasting successful partnerships with world class brands. This session will be covering what a successful partnership looks like, how to approach and find potential partners, partnership pitching 101, and how to measure key metrics and success. Leave this workshop with action steps and clarity on how to nail down your dream partners, while feeling confident in the pitch process.
Meet Marie Kelly:
Marie Kelly has been a leader in the creative communications field for over 15 years, developing integrated campaigns, strategic partnerships and culturally relevant live programs. Her passion lives at the intersection of culture, community and cause – building ideas that can live and thrive in the real world. Marie’s professional career spans the agency world from independent start-ups, to 100yr+ old ‘best in class’ global agencies. She has led interdisciplinary teams on 360 degree brand work ranging from the masterbrand, to product, to local market level. Her client roster includes: Google, Amazon, P&G, LVMH, Oprah and NBC, to name a few. Some career highlights include running programs at The Oscars, both the Cannes and Tribeca Film Fest, New York Fashion Week, SXSW, CES – four times, working with the Oprah brands for five years,launching two Seasons of Mad Men, five years of large scale Upfront Events with NBC, touring with Google across the US and launching new luxury hotel collections with Hilton.
Marie participates in her local Brooklyn community board and volunteers her time in philanthropic ventures ranging from women’s issues, LGBTQ+ and race related civil rights matters. She loves meeting new people and taking on new challenges. More than anything, she believes that through her work there is the ability to inspire others and create change. Please feel free to reach out about collaboration opportunities.