In this workshop, Rachel will take you through the ins and outs of brand storytelling, why it’s a must-have in any business today to stand out and attract a loyal customer base while sharing actionable tips on how to implement storytelling into your brand messaging and copy.
Rachel is the founder and lead writer of RL Studio, a copywriting and storytelling studio on a mission to help impact-driven brands stand out and amplify their business with compelling copy and purpose-led storytelling. With over a decade of marketing experience across food and beverage, tech, travel, and sportswear industries—working for brands like Nike, Travel Oregon, and Bob’s Red Mill—Rachel understands and believes in the power of stories. In the studio, Rachel can be found at the helm collaborating with her clients, graphic and web designers, developing messaging guides, copywriting strategies, and educating entrepreneurs on the power of storytelling.